Roger Dooley - It's easier to discuss, "How are we going to get the orders out? How are we going to sell more? What can we do to tweak our direct sales effort?" compared to having the more uncomfortable conversation of, "What business are we in? How is this going to effect us and our personnel? Do we need to make some dramatic change?" • Fail To Learn

It's easier to discuss, "How are we going to get the orders out? How are we going to sell more? What can we do to tweak our direct sales effort?" compared to having the more uncomfortable conversation of, "What business are we in? How is this going to effect us and our personnel? Do we need to make some dramatic change?"

- Roger Dooley

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What Business Are We In And Where Are We Going?.