Matt McWilliams is the biggest name behind many of the biggest names marketing online today. Matt’s business runs affiliate programs for people like Jeff Goins, Michael Hyatt, Brian Tracy International, Lewis Howes, copywriter Ray Edwards, among others.
While paving the path to success Matt had many struggles. He was fired from almost every job he’s had. He helped start a company that went from 0 to over 50 employees, and was then fired. He ran for political office (that’s a failure whether you win or not).
About 10 years ago he started working online. And in that time he’s become one of the, if not THE, best at what he does. And I had a fun time talking with Matt about when he’s failed and what he learned.
Here’s what Matt and I discuss:
- How Matt started working online in 2004, while sleeping on his mom’s couch.
- What happened when his first consulting client asked Matt to start their affiliate program.
- The best advice Matt received when starting his consulting career… If you do any client work, you want to hear this!
- Why he feared asking for larger fees when he started. A fee that was more in line to the real value to his client.
- How he decides to increase his consulting fees, and why you should too.
- Why he still wrestles with, “Am I worth it?”
- Why you have to remind yourself each day that the change you can give someone is worth 100x what you charge.
- How the negative voice doubting Matt’s ability keeps him motivated and “in check” for his clients.
- How Matt deals with those doubts. (You can use this strategy too)
- Why Matt said he fails every time he moves out of his wheelhouse, and how he uses that as a reminder to keep focused on where he’s the best.
- Why he created a list of what his business will do and won’t do, and the difference that’s made to attracting his ideal clients.
- How he came up with the eight criteria for his ideal clients, and why he won’t work with anyone who doesn’t meet all eight.
- Why you shouldn’t fear losing any one client.
- Why the belief of a “steady paycheck and safe job” is a myth.
- How Matt struggles with scaling while not increasing costs and losing his business’ identity in the process.
- Matt’s definition of culture, and why it’s important to your business.
- Why it’s important for you, as the leader, to say, “I trust you,” to your team.
Enjoy the show:
Mentioned In This Show:
- Free downloads for FailToLearn listeners
- Twitter: @MattMcWilliams2
- Think and Grow Rich by Napoleon Hill
- Ask by Ryan Levesque
- 80/20 Sales and Marketing by Perry Marshall
- DotCom Secrets by Russell Brunson
- The Small Big by Robert Cialdini
- The E-Myth Revisited by Michael Gerber
- Mavericks at Work by William Taylor and Polly LaBarre
- FailToLearn interview with David Marquet