Fail To Learn | Obstacles are Opportunities

Obstacles are opportunities | Learn from the mistakes of others...

  • Podcast
  • Quotes
  • Contact
  • About
  • Resources

Facebook Advertising Genius, After Learning Some Brutal Truths About Life And Business

February 23, 2016 by Matt Fox

Nicholas Kusmich - You got to be more transparent, you got to be more authentic, you can't hide behind the internet, because people will find you out. All that translates into better business.

Listen Now:

Your browser does not support the audio element.

Download mp3

Nicholas Kusmich runs a highly successful Facebook marketing agency/consulting business. It wasn’t like this a few years ago.

Nicholas was lucky. He hit success when he was young. He was a top salesperson for Cutco knives. He moved to selling investments from the stage and earning a living that was the envy of his friends. Then he found out the investments he was selling weren’t above board (which is a nice way to say they weren’t legal).

And things didn’t just start going downhill. It’s like he was thrown from a cliff. And, that’s what we start discussing in this show.

What else is in this episode?

  • What people said to him after finding out what he sold was illegal?
  • Why he left his father’s side in the hospital, the day his dad had a heart attack, so he could go sell from the stage.
  • Why he kept defending the “investment” company when he first found out things weren’t right.
  • How he realized, “Your reputation is all you have.”
  • The conflict he grappled with because the money was so tempting. He was afraid to leave.
  • Why he said significance and certainty play a big role in people’s lives.
  • How he continued to lose money with each business idea he saw online and in network marketing.
  • Why he said you find out who are your friends when things turn bad.
  • The 3 things that kept driving him to these bad business ideas, and kept driving him deeper in debt.
  • How he keeps his “greed gland” in check before making decisions.
  • How he understands his weaknesses and makes contingencies for them.
  • How his priorities have changed and how that makes business better.
  • Why Facebook ads are failing for old-school, direct marketers and how he makes them work.
  • How to approach Facebook ads as a social channel.
  • How to think about the people reading your ads.
  • What is “infobesity?”
  • The importance of “just in time” learning.

Enjoy the show.

Listen Now:

Your browser does not support the audio element.

Download mp3

Mentioned In The Show

  • Book Scaling Up by Verne Harnish
  • NicholasKusmich.com
  • Nic’s free Advanced Facebook Ads video

Read more about Nicholas Kusmich:

  • Nicholas Kusmich

You can find Nicholas Kusmich here:

  • NicholasKusmich.com
  • Nic’s free Advanced Facebook Ads video

Filed Under: Marketing, Sales, Small Business

This article copyright © FailToLearn.com.

Disclosure of Material Connection: Some links may be 'affiliate links.' This means if you click on the link and purchase an item, we will receive a commission. I only recommend products I think will be of value. This disclosure is in accordance with the Federal Trade Commission's: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Listen & Subscribe In Your Favorite Podcast Player

iTunes Stitcher Android Google Play

Recent Podcasts

  • How A Tax Coach’s Business Succeeded Despite The Odds
  • Everybody Wants To Rule The World
  • Routine Is A Sign Of Success
  • How Do You Decide To Close Your Business?
  • Your Most Important Negotiations Will Be With The People Closest To You
  • Employee Relationships And The Challenges They Cause

Grab This Book

Friction Free Sales and Marketing

Friction Free Sales and Marketing BookDiscover the secrets to sales without resistance.

Get It Now!

Recent Guests

  • Diane Gardner
  • Jennifer Briney
  • Kevin Donlin
  • Jim Palmer
  • Kwame Christian Esq., M.A.
  • Jessica Rhodes

© FailToLearn.com · Contact Us
Terms Of Service · Privacy · FTC Disclosure Policy