Fail To Learn | Obstacles are Opportunities

Obstacles are opportunities | Learn from the mistakes of others...

Cheap Pricing Disaster Shows You How To Raise Your Prices, And Keep Clients

by Matt Fox

People frequently make the mistake of thinking, "If I make it cheap enough people will buy."-Joe Kashurba

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Joe Kashurba, from Agency Accelerator, manages 6 figure marketing budgets for some of the largest companies in their industry. Yet, it wasn’t always easy for him.

He started off as a web designer. That’s where he made his money. As he watched the rise of Squarespace, and other website building providers (aka websites for dummies), he decided to build a competitor.

I wasn’t providing value to the customer... And that was really the problem.-Joe KashurbaJoe spent over a year of his time and money building and trying to sell this to local businesses. It was a disaster. But he learned a lot, and you will too. Because that’s what we talk about in today’s show.

Here’s what Joe and I discuss:

  • Why Joe thought creating the website builder was a good idea.
  • How he divided it up for unique niches.
  • Why he couldn’t give it away, even after building the sites for customers.
  • How his niching strategy was a poor plan, and what he would do different today.
  • Why he didn’t make the decision to quit when first realized it wasn’t working.
  • How he targeted the wrong type of customer who didn’t value what he was providing, and what you can learn from this.
  • The mistake he made building a product based on his perspective versus the experience of the customer.
  • Why he kept focusing on making it inexpensive, instead of building the value.
  • Why he resisted learning marketing and selling, and how everything changed once he understood the fundamentals.In entrepreneurship you’re always doing things without permission. There’s no certification to be an entrepreneur. There’s always this part in the back of your mind starting to doubt yourself.-Joe Kashurba
  • How he takes what he’s learned and now helps businesses scale and grow their businesses online.
  • The challenges Joe faces while growing his agency.
  • How he deals with the client’s expectations to personally work with him when his team does much of the work.
  • Why he said the people who succeed are those who face their challenges and keep going.

Download Joe’s tips in the 1-Page Quick Action Sheet for this episode here.Enjoy the show:

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