Joe Kashurba, from Agency Accelerator, manages 6 figure marketing budgets for some of the largest companies in their industry. Yet, it wasn’t always easy for him.
He started off as a web designer. That’s where he made his money. As he watched the rise of Squarespace, and other website building providers (aka websites for dummies), he decided to build a competitor.
Joe spent over a year of his time and money building and trying to sell this to local businesses. It was a disaster. But he learned a lot, and you will too. Because that’s what we talk about in today’s show.
Here’s what Joe and I discuss:
- Why Joe thought creating the website builder was a good idea.
- How he divided it up for unique niches.
- Why he couldn’t give it away, even after building the sites for customers.
- How his niching strategy was a poor plan, and what he would do different today.
- Why he didn’t make the decision to quit when first realized it wasn’t working.
- How he targeted the wrong type of customer who didn’t value what he was providing, and what you can learn from this.
- The mistake he made building a product based on his perspective versus the experience of the customer.
- Why he kept focusing on making it inexpensive, instead of building the value.
- Why he resisted learning marketing and selling, and how everything changed once he understood the fundamentals.
- How he takes what he’s learned and now helps businesses scale and grow their businesses online.
- The challenges Joe faces while growing his agency.
- How he deals with the client’s expectations to personally work with him when his team does much of the work.
- Why he said the people who succeed are those who face their challenges and keep going.
Enjoy the show:
Mentioned In This Show:
- Agency Accelerator
- Kashurba Web Design
- Joe on Facebook
- Nespresso VertuoLine Coffee and Espresso Maker
- The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
- The Andromeda Strain by Michael Crichton
- Eban Pagan