As your business grows you have to make many decisions around hiring employees. Bringing on employees brings on an entirely new set of challenges, and highlights challenge areas in your business you never realized you had. Joanna Wiebe, founder of Copy Hackers, shares the struggles and challenges she endured with her hiring process.
In this episode, I speak with Matthew Turner, the author of The Successful Mistake.
Matthew wanted to take advantage of the vast opportunities crowdfunding a product offers. Last year he decided to do just that. And it flopped.
Jon Nastor is the guy behind a coupe of highly successful podcasts (Hack The Entrepreneur and The Showrunner) and over the past 3 years built a product called VelocityPage. One of the first products that allowed you to quickly create landing pages without knowing how to code.
VelocityPage was unique and made a huge splash on the market.
In this episode I talk with Ravi Jayagopal, to cofounder and codeveloped of Digital Access Pass (often called DAP). DAP is a sophisticated membership plugin and marketing platform for WordPress. (And, if you don’t know what any of that means, don’t worry. This isn’t a tech show so we won’t geek out on you. Keep reading.)
Ravi built DAP after noticing a gap in the market. He built the first PayPal and ClickBank download protection scripts. Before these scripts, if you sold digital downloads/content (ebooks, audio, video, etc), anyone with the link could download your products and you couldn’t do anything about it, except lose money.
How would you recognize a legitimate business investment opportunity if it was presented to you today? That’s a question Ryan Healy didn’t know how to answer 16 years ago.
Ryan has become one of the best direct response copywriters today. And many years ago, before he had the knowledge he has today, he was a hyper-responder to good copy. And that’s what led to his incredible story.
What business are we in? You would think business partners would discuss this question. Roger Dooley can tell you it’s not that obvious.
Roger is the author of Brainfluence and The Persuasion Slide. He started in the corporate world and left after starting his first business. Roger and his partner both understood their business and worked smoothly together.
They understood they were in the direct marketing business selling computers and electronic items. When they brought on another partner things changed.
The business changed. People changed. And that’s the story we talk about in today’s show.